Target
Client
Target, designed on staff at an agency before Madder & Co. existed.
Scope
Category landing page design for a beverage container assortment, built for both desktop and mobile.
Deliverables
Hero banner design, product callouts, and a responsive layout for the category page.
The brief
Category pages have to do a lot of work in a small amount of space — set a mood, showcase a range of products, and get someone browsing into a specific item, all without slowing the page down.
The approach
The hero banner used a bold, color-blocked layout to give the products room to breathe while still feeling on-brand. Below it, a "shop by brand" section let browsers narrow in quickly, whether they came in with a specific product in mind or were just looking for inspiration.
The result
A category page that worked equally well as a browsing entry point and a direct path to purchase, responsive across both the desktop and mobile experience.