The Blog

Beyond the pixels

Behind the scenes of a working studio. Explore the articles on branding, copy, content, and the actual mechanics of design.

Branding
July 17, 2026 · 6 min read
5 Signs Your Brand Is Ready for a Refresh
Your logo still "works," but something feels off every time you send a proposal or post on social. Here's how to tell whether you need a full rebrand or just a tune-up — and how to know before you spend the budget.
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Presentations
July 10, 2026 · 4 min read
What Makes a Pitch Deck Actually Work
It's rarely the design. It's what happens in the first three slides. A few principles that separate decks people remember from decks people skim.
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Marketing
July 5, 2026 · 5 min read
Ads People Actually Look At
Most small business ads get scrolled past in half a second. Here's what separates the ones that stop the scroll from the ones that blend in.
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Working Together
June 30, 2026 · 3 min read
How to Brief a Designer (So You Get What You Actually Want)
The single biggest driver of a good result isn't talent — it's a good brief. A simple framework for handing off a project that comes back right the first time.
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Working Together
June 25, 2026 · 4 min read
Monthly Support vs. One-Off Project: Which Is Right for You?
Not every business needs a retainer, and not every project is a one-and-done. Here's how to figure out which model actually fits where your business is right now.
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Case Study
June 20, 2026 · 7 min read
Behind the Scenes: Designing the IMIN App Experience
A look at how a wellness app's results screen went from confusing spreadsheet-of-numbers to something people actually want to check every day.
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