Microsoft
Client
Microsoft, designed on staff at an agency before Madder & Co. existed.
Scope
Apparel and event swag design for an internal team celebration, including hoodies and t-shirts.
Deliverables
Graphic design and print-ready art for hoodies, t-shirts, and event branding.
The brief
Internal event swag has a specific job: it needs to feel celebratory and a little fun without straying from a well-known brand's visual identity. The goal here was merchandise people would actually want to wear again after the event ended.
The approach
The design leaned into a retro, layered wordmark treatment for the hoodie graphic, paired with a lighter, more playful line for the t-shirt — giving the set some range without losing a consistent thread between the pieces.
The result
A small merchandise set that balanced brand consistency with the kind of personality that makes event swag worth keeping.