KEXP
Client
KEXP, designed on staff at an agency before Madder & Co. existed.
Scope
Event logo and poster series for International Clash Day, an annual celebration hosted by the station.
Deliverables
Event logo lockup, poster artwork, and supporting social graphics.
The brief
International Clash Day needed artwork with real teeth — something that felt punk and a little rough around the edges, in keeping with the music being celebrated, while still being legible enough to work as an event poster.
The approach
A distressed, stamped type treatment gave the lockup its texture, paired with a bold red backdrop and a raised-fist icon to keep the energy direct and unmistakable at a glance, whether printed as a poster or shrunk down for a social post.
The result
A cohesive, high-energy event identity that worked across print and digital, matching the tone of the celebration it was built for.