IMIN
Client
IMIN, a wellness app that reads biometric data — heart rate, breathing, recovery — and turns it into plain-language guidance.
Scope
Logo and identity, app UI for the results and dashboard experience, and a supporting education library.
Deliverables
Logo mark, brand system, full app UI kit, and onboarding flow.
The challenge
The app's underlying technology was genuinely impressive, but the early results screen read like a lab report — accurate, but cold. It answered the wrong question: people weren't asking for their exact biometric numbers, they were asking "how am I doing today?"
The approach
The visual identity leans into a calm, deep green palette meant to feel restorative rather than clinical. Inside the app, the hierarchy was rebuilt around a plain-language summary first, with supporting numbers and detail available a tap away for anyone who wants to go deeper.
The result
A results screen built for a daily glance instead of a study session, wrapped in a brand identity consistent enough to carry across the dashboard, the education library, and every touchpoint in between.